The Yassified Kosher Aisle: How Jewish Foods Are Reinventing Tradition for Gen Z

"I wanted to showcase excitement, representation, and Jewish joy, and make something that people can see themselves in,” Nathan explains. “And I wanted it to be for everybody.” She envisioned a shelf-stable product, evoking nostalgic Americana for her branding. After 18 months of research and development, a fluffy matzo ball in plant-based soup was created, rooted in natural ingredients and lower in sodium than conventional instant soups.

https://www.foodandwine.com/modern-kosher-food-brands-8776382