Because G-d loves us and wants us to be happy
For those who don't know me on Babka... when I'm not obsessing about my synagogue's proposed merger with another (and seriously, that eats up so much time), or my day job, or my life as a father and husband... I'm a brewer.
Actually, to be honest, I'm a Certified Cicerone®. It's the beer equivalent of a certified sommelier, and a certification that roughly five thousand people in the world hold. I don't do it as part of my day-job, but rather because I enjoy it... and as part of the studying to get the credential, I learned to homebrew so I'd understand the beer production process.
At this point, I'm cranking out about 18-20 batches a year - each batch yields about 2 cases - and having fun playing with different styles and variations on past successful recipes. And you're going, "T.J., what does this have to do with the audience here on Rugela?"
Half the fun of brewing is coming up with stupid names for beers.
There's my international dark lager called "Get the Golem".
An ordinary bitter (a British style) called "Tsurrus".
My dark mild (another British style) called "Nebbish".
I'm currently fermenting a Scotch Ale (a 'Wee Heavy') called... MacGroggers, which should weigh in at about 8.5% ABV and will keep till Purim.
And, when it gets a hint colder here (since I don't have temperature control for my fermentation), I'll make a Czech dark lager called "The Maharal's Monster".
The best part is that all these competitions I send beers generally have no idea where the names come from. I have to wonder what they think when they google the names...